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Sunday, July 03, 2011

LeBeouf Exits— Transformers Numbers Down

We'll be the first to admit we may have spoken too soon about Transformers: Dark of the Moon being a blockbuster hit no matter what. The film will inevitably be successful once DVD and Blu-ray sales as well as PPV kicks in. Perhaps Shia LaBeouf was trying to add some "behind the scenes" hype, as we suggested when the actor went on about his co-star affairs in Details Magazine. According to our contacts at The Los Angeles Times, it also looks like Shia LaBeouf is ready to transform his career yet again: The actor has announced he's done with Michael Bay's larger-than-life "Transformers" film franchise. "I'm done," he said resolutely. "I'm sure they'll make more of them, it's still a very hot franchise, there's still value in it. I think people will still go to see it. I just don't know if I have anything left to contribute."

For anyone concerned that LaBeouf may be lacking gratitude for the heights the films have propelled his career to, worry not. "I love making them. I love the crew, I love Michael, I love the cast, I love [the character] Sam. I like doing it," he said. "I don't have anything new to contribute to the franchise."

Transformers: Dark of the Moon is already well-behind where Transformers: Revenge of the Fallen was at this point two years ago, according to early box office estimates. Not only that, but Dark of the Moon had a one-day advantage on Revenge of the Fallen because it had a one-day “preview” on Tuesday that wasn’t at all available for Revenge of the Fallen back in 2009. At this point two years ago, Revenge of the Fallen had brought in $91.11 million just for its first two days in theaters— on Wednesday, June 24th, 2009 and Thursday, June 25th, 2009. Fast forward two years and the latest installment in the Transformers franchise has brought in $64 million with it in theaters three days— from Tuesday through Thursday.

While $64 million is still a monster number for any other movie during three weekdays, that is about 30% off-track from how Revenge of the Fallen drew two years ago— and that wasn’t even on the weekdays leading up to the Independence Day Holiday, and it didn’t have an additional day like the latest incarnation does. It is estimated that it did about $32.9 million in the box office Friday, off about 10% from Revenge of the Fallen‘s initial Friday— $36.74 million. With the addition of the other three days,Transformers: Dark of the Moon now has an estimated gross of $97.58 million.

At this time two years ago, Dark of the Moon had $127.85 million in the bank, which is off about 24%, better than the movie-to-movie percentages during its initial days not counting Friday, but if the movie wants to remain on track with its predecessor, it’ll have to pull in much bigger numbers this holiday weekend. Going for it this weekend is that it has the addition of a holiday on Monday this time around for the movie to make gains.

The good news is Dark of the Moon has much better reviews than Revenge of the Fallen, which may entice more people that were disappointed with the second film to go out and watch the third movie in the franchise.

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