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Monday, November 21, 2011

Breaking Dawn: Part 1— Breaking Records

After storming the box office this weekend, Summit’s newest “Twilight” movie looks on track to gross nearly $300 million domestically. Richie Fay, Summit’s distribution chief, told the press over the weekend that he expects “The Twilight Saga: Breaking Dawn– Part 1” to end up taking in about the same amount as “New Moon” grossed in 2009. He said it was too soon to give a definitive projection. After this weekend, when box-office watchers can evaluate the drop between opening weekend audiences and second-week audiences, better estimates will be available. For now, though, one executive at a rival studio commented that "Breaking Dawn" is "certainly on track to do $285 million perhaps more" domestically. Also read: 'Twilight' Money: How Summit Plans to Make $1.2B Off 'Breaking Dawn' “New Moon,” the second in the “Twilight” franchise, grossed $296.6 million domestically and $413.2 internationally.

Both "Twilight" movies opened on the same weekend— “New Moon” opened November 20th, 2009 and “Breaking Dawn” opened on November 18th— and both opened to similar box office figures. “Breaking Dawn” had a $139.5 million opening weekend compared to “New Moon’s” $142.8 million. But CinemaScore, the moviegoer surveying firm, said audiences liked “New Moon” better than they liked “Breaking Dawn.”

“New Moon” had a score of “A-,” while “Breaking Dawn” received a middling “B+.” Among the core audience of females, however, “Breaking Dawn” scored an “A-.” In between those movies, “The Twilight Saga: Eclipse” opened on June 30th, 2010 to $157.6 million. But because it opened on a Wednesday, it had a 5-day opening weekend, rather than a 3-day one. It went on to gross $300.5 million domestically and $397.9 million internationally.

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